Zip, Zip, Hooray! Meet CLT's New Mascot
There’s no zipping up the excitement surrounding CLT’s first-ever official mascot, who beat out nearly a dozen other “hopefuls” at a competitive casting call earlier this month.
“Zippy”—the fun-loving, rolling-suitcase mascot wearing CLT’s signature blue—enjoys plane spotting, dancing and long strolls through the Airport’s five concourses. He will serve as a brand ambassador, reflecting CLT’s values and commitment to connecting the world by championing people, partnerships and productivity.
And Zippy will have a big audience! In 2025, CLT welcomed over 53 million passengers and is currently the world’s seventh busiest airport for aircraft operations.
“We wanted a unique way to engage with our passengers, employees and the Charlotte community that goes beyond traditional communication and marketing channels,” said Amanda DeWeese, CLT Airport Communications Director. “He’s a cheerful, approachable ambassador for CLT who can make the Airport experience more memorable, especially for families and younger travelers.”
DeWeese added, “People at the Airport can be having their best day or their worst day, and if we can put a smile on their face, we are doing our job.”
Idea Born in 2020
The project began in 2020, was paused, and then resumed in 2024 with a renewed push to bring the mascot to life.
“The idea for a CLT mascot originated from observing a growing number of airports and city departments introducing their own mascots,” said Erin Harris, CLT Marketing Manager. “The Marketing, Communications and Community Engagement teams at the time then discussed the value and opportunity a mascot could bring to the Airport.”
At the end of 2025, Aviation Department employees voted on Zippy’s name. In October 2026, CLT released a mockumentary-style video on social media announcing the arrival of our luggage friend.
“Zippy will become a familiar face at CLT events, employee celebrations and community activities,” added Harris. “He will have his own custom swag and will be a part of CLT’s digital storytelling and social media content. He may also appear in marketing campaigns and on CLT merchandise.”
Zippy Debuts at Runway 5K
Since earning the prestigious title, Zippy has wasted no time getting to work. Despite the rain and chilly temperatures, he made his official debut at the recent CLT Runway 5K, greeting fans with hugs and photos. The response was overwhelming, with a long line of people eager to meet Charlotte’s newest aviation ambassador.
“I am so happy that I auditioned to be the CLT mascot and everyone has been super welcoming,” said Zippy. “If you see me wheeling around the Airport, make sure you come up and introduce yourself. I might even give you one of my trading cards. They’re really cool!”
Special Credit To:
- Zippy Costume Production: Grey Seal Puppets
- Creative Development & Assets: Chernoff Newman